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Root Insurance is the nation’s first licensed insurance carrier powered entirely by mobile. It was founded on the belief that the services people need for everyday life should serve them better. Root started by tackling the archaic car insurance industry, using data and technology to base rates primarily on how people actually drive, not who they are. The result is personalized car insurance for good drivers, better rates, and an easy-to-use mobile app experience.
Using these same principles, Root continues to reimagine the everyday services people need for the things they value most. In 2019, Root introduced renters insurance, offering customers seamless and affordable mobile-based coverage.