Root was founded on the idea that car insurance rates should be based primarily on driving behaviors, not demographics. We’ve revolutionized the archaic car insurance industry using mobile technology and data science to offer fair, personalized rates to good drivers.
With 25 billion miles of mobile telematics data to inform our pricing models, our app allows drivers to get their policy in less than a minute and manage it all from their phone.
What sets us apart?
Powered by data science and technology
Through our commitment to modern quantitative methods, experimentation and innovation, and machine learning, we’ve optimized and automated every part of the insurance value chain, including pricing and underwriting.
Meeting customers right where they are
Whether it’s meeting customers in our easy-to-use app, at their point of vehicle purchase, or within other products and services they know and trust, we’ve made it easy for partners to seamlessly integrate into existing platforms.
Building experiences customers know & love
We’ve made the task of purchasing and managing insurance a delightful experience, thanks to our thoughtful, simple, tech-forward designs and prompt, thorough customer service.
